Google 디스플레이 네트워크에 게재되는 텍스트 광고의 새로운 디자인
2014/05/15
사람들은 다양한 기기의 화면을 통해 점점 더 많은 웹 콘텐츠를 소비하고 있습니다. Google은 이러한 변화를 감안하여 실적을 개선하고 다양한 기기에서 일관성을 유지하면서 가독성을 높일 수 있도록 텍스트 광고의 디자인을 업데이트하고 있습니다.
새로운 텍스트 광고는 어느 기기에서 광고를 보더라도 가독성을 한층 더 높일 수 있도록 디자인되었습니다. 광고를 더 쉽게 읽을 수 있도록 파란색과 회색의 새로운 기본 색상 팔레트를 도입했으며, 글꼴 또한 데스크톱뿐만 아니라 휴대기기에서도 더 쉽게 읽을 수 있도록 고안된 Roboto로 업데이트했습니다. 이러한 변경을 진행하면서 Google의 텍스트 광고 글꼴도 Android 운영체제에서 사용하는 웹 글꼴에 맞춰 변경했습니다.
또한 다양한 기기에서 탭 타겟의 크기 및 위치를 보다 사용하기 편리하게 만드는 등 광고 클릭 유도문안 버튼도 개선했습니다.
새로운 텍스트 광고에 많은 관심 부탁 드리며, 애드센스 Google+ 페이지에서 새 디자인에 대한 의견을 전해 주시기 바랍니다.
게시자: Clyde Li, 애드센스 소프트웨어 엔지니어
새로운 텍스트 광고는 어느 기기에서 광고를 보더라도 가독성을 한층 더 높일 수 있도록 디자인되었습니다. 광고를 더 쉽게 읽을 수 있도록 파란색과 회색의 새로운 기본 색상 팔레트를 도입했으며, 글꼴 또한 데스크톱뿐만 아니라 휴대기기에서도 더 쉽게 읽을 수 있도록 고안된 Roboto로 업데이트했습니다. 이러한 변경을 진행하면서 Google의 텍스트 광고 글꼴도 Android 운영체제에서 사용하는 웹 글꼴에 맞춰 변경했습니다.
160x600(기타 여러 광고와 함께 표시)
또한 다양한 기기에서 탭 타겟의 크기 및 위치를 보다 사용하기 편리하게 만드는 등 광고 클릭 유도문안 버튼도 개선했습니다.
728x90
300x250
새로운 텍스트 광고에 많은 관심 부탁 드리며, 애드센스 Google+ 페이지에서 새 디자인에 대한 의견을 전해 주시기 바랍니다.
게시자: Clyde Li, 애드센스 소프트웨어 엔지니어
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답글삭제사람들은 다양한 기기의 화면을 통해 점점 더 많은 웹 콘텐츠를 소비하고 있습니다. Google은 이러한 변화를 감안하여 실적을 개선하고 다양한 기기에서 일관성을 유지하면서 가독성을 높일 수 있도록 텍스트 광고의 디자인을 업데이트하고 있습니다.
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